Marks & Spencer has expanded its fashion offering on Amazon in the Netherlands, following success in France, Germany, Spain and Italy.
M&S’s fashion offer has been available in the Netherlands since 2022 through marketplace channels, including Zalando.
However, in the last six months, M&S has seen exponential growth and demand in the market, with sales up 46%, making it the second-best-performing country for marketplace sales.
The M&S Brand Store on Amazon.nl will now offer a carefully curated range of the best of M&S fashion, with over 1,000 products across womenswear, menswear and kidswear.
Bestselling items in France, Germany, Spain and Italy have included year-round staple products across M&S’s womenswear, denim, bras and baby essentials.
Mark Lemming, Managing Director of International at M&S, said: “Our partnership with Amazon continues to grow with momentum.
“As we continue to accelerate our new channel growth, we’re delighted to respond to demand from customers in the Netherlands and expand our product offering in the market, bringing the exceptional quality and value of M&S fashion to more people.”
Eva Faict, Country Manager at Amazon.nl, added: “We’re excited to bring another much-loved global brand to Amazon in the Netherlands, helping us offer customers even greater selection.
“With over 1,000 items across popular categories, including womenswear, menswear and kidswear, customers can now shop M&S fashion with the convenience and fast delivery they expect from Amazon.”
The ambition for M&S’s international growth is to build a global omnichannel business, utilising the expertise and infrastructure of strategic partners through simple, scalable operating models that are “capital light”.
M&S is able to utilise Amazon’s local fulfilment network and improve the customer shopping experience, with next-day delivery available to customers and free for Amazon Prime members.
This quarter, M&S International has seen triple-digit year-on-year growth in marketplace sales through its partnerships with Amazon, Zalando and About You.