US sports retailer Lids has doubled its retail footprint to 1,471 sq ft at Icon Outlet at The O2, and Calvin Klein is upsizing by over 3,000 sq ft to create a 6,576 sq ft store at the destination, due to open this autumn.
The new Lids store is carrying its wide range of licensed apparel and headwear and features its signature Custom Zones, allowing customers to custom embroider a hat or apparel piece of their choice in-store, including from the retailer’s numerous options of player numbers and autographs.
Bob Durda, President of Lids, said: “Lids is excited to grow our store footprint at The O2 and to be able to deliver an even bigger and better experience for our customers.”
Building on its success at The O2, anchor brand Calvin Klein will be showcasing its men’s and women’s apparel and a new kid’s section at its extensive new store.
Louisa Dalgleish, Leasing Director at Icon Outlet at The O2, commented: “To have two internationally renowned brands undertake considerable upsizes demonstrates their continued commitment to the destination, and is a fantastic endorsement for Icon Outlet at The O2,’s position as one of London’s most exciting retail destinations.”
The announcement of the substantial upsizes from Calvin Klein and Lids follows the news that Tommy Hilfiger has also opened a larger store at the destination, following a renovation and upsize of 110%.