New Look has today opened its refurbished 9,044 sq ft store at Cribbs Causeway in Bristol, forming part of the retailer’s continued investment in its regional store estate and wider omnichannel strategy.
It builds on recent openings and upgrades across the UK which have included its stores at Lakeside Shopping Centre in Essex, at 2 Midsummer Boulevard in Milton Keynes, at Festival Retail Park in Hanley, Stoke-on-Trent, as well as the opening of its largest-ever concept store at the Metrocentre in Gateshead last summer.
The refreshed Bristol store features New Look’s first 915 concept with its own entrance, creating a dedicated space for the retailer’s younger customers to explore the new AW26 fashion offer.
To mark the reopening, New Look is today treating shoppers to special surprises, including goody bags for the first 100 customers who make a purchase, prizes hidden throughout the store and complimentary coffee across this weekend.
The refurbished store is now showcasing New Look’s latest womenswear, footwear and accessories collections, with an updated layout to make it easier for customers to browse and discover new styles.
The refreshed store also includes a returns kiosk, part of a wider rollout across New Look’s store estate designed to make online returns and exchanges quicker and more convenient for customers.
Mark Matthews, Chief Retail and Digital Officer at New Look, said: “We’re delighted to reopen our Cribbs Causeway store and welcome customers back to a refreshed space that showcases the best of New Look.
“As we continue to invest in our stores, we’re focused on creating shopping environments that reflect how our customers want to shop. At Cribbs Causeway, that includes introducing our first 915 space with its own entrance, giving younger shoppers a dedicated place to explore fashion and develop their own sense of style.
“We’re proud of the changes we’ve made, and hope customers enjoy discovering everything the refreshed store has to offer.”
Iain Minto, Senior Director, Asset Management at Sovereign Centros by CBRE, added: “New Look’s impressive store refit is another example of an established UK retailer investing in its Cribbs space as we become a hub for brands to test new concepts and product ranges.
“New Look’s store will act as a showroom with shoppers of all ages from across the West Country, West Midlands, South West, and South Wales travelling to explore their latest styles and trends.”
Alongside its store programme, New Look continues to grow its loyalty programme, Club New Look, which has surpassed one million members, while strengthening its digital capabilities through a £30 million investment.
Together, such initiatives are helping New Look create a “more personalised, seamless and connected shopping experience” across its physical and digital channels.