Spanish womenswear brand Byan is gearing up to open its first London flagship store on Chelsea’s King’s Road in October.
It will mark the brand’s first permanent space in the capital, following the success of a three-month pop-up boutique in Covent Garden, which opened in November 2025.
The new 800 sq ft flagship will span two floors and will launch Byan’s AW26 collection, marking a milestone for the brand’s UK expansion.
Byan founder and CEO Andrea Moragues said: “Opening our first permanent London store marks an exciting new chapter in Byan’s UK journey. King’s Road is celebrated for its rich fashion heritage and vibrant creative community, making it the perfect home for our brand.
“We’re looking forward to welcoming customers into a space that not only showcases our collections but also brings the world of Byan to life. From interactive workshops and installations to exclusive in-store events, we want to create experiences that offer our community a deeper connection to the brand and everything we stand for.”
A former interior architect, Moragues founded Byan in 2018, drawing inspiration from her travels and passion for design. It was while in India, having moved there with her husband when he was assigned there for work, that she was inspired by its bustling markets, vibrant colours and “extraordinary fabrics”, prompting a career change.
She began collaborating with local tailors and designing her first garments, pieces that would later shape the essence of Byan, which was conceived upon her return to Madrid.
Since then, the brand has grown into an internationally recognised womenswear label, celebrated for its Spanish-made collections and premium fabrics with a made-to-last philosophy, “prioritising product quality over quantity”.
Byan is also available at Liberty in London, in the brand’s flagship store in Madrid, as well as on the Byan website, with prices ranging from £140 to £360.