Luxury streetwear and sportswear retailer END has launched an exclusive 24-piece menswear and womenswear collection in collaboration with Copenhagen-based label Samsøe Samsøe.
The collaboration marks one of the first collections developed “end-to-end” under newly appointed Head of Menswear at Samsøe Samsøe, Liam Hodges, and longer-standing Head of Womenswear, Marly Roosen.
The collection reworks classic Samsøe Samsøe signature styles with updated proportions and silhouettes. From relaxed tailoring and outerwear to textured knitwear, leather separates and footwear, familiar wardrobe staples are “reconsidered through the shared creative lens of END and Samsøe Samsøe”.
Martin Wieczorek, Chief Product Officer at END, said: “From the first conversation, the Samsøe Samsøe team brought an energy that made this project a joy to work on.
“We pushed each other’s boundaries across design and product and landed on something neither of us would have made alone; a shared wardrobe in the truest sense. It’s an impactful capsule, and one I’m confident our customers will connect with immediately.”
Liam Hodges commented: “Collaborating with END gave us the opportunity to look at Samsøe Samsøe’s design language with a new perspective. We wanted to create a contemporary collection that felt relevant and focused, bringing both brands’ points of view together in an authentic and exciting way.”
Marly Roosen added: “This collaboration has been an exciting process for us; bringing our design language together with END’s point of view to create a collection that feels relevant, considered, and true to both of us.
“Working with premium fabrics and intentional silhouettes throughout resulted in a collection with a distinct identity that can be styled in many ways.”
Photographed by Luca Strano, the accompanying campaign adopts an understated approach “centred around movement, dressing and exchange”.
The END x Samsøe Samsøe collection launches in all END locations and on its website on 9 October 2026.