Luxury fashion platform Farfetch has launched a new ‘pre-fall’ campaign, which puts the focus on styles that fit the transition from late summer into autumn.
Shot in Margate, Kent, and photographed by Alessandro Furchino Capria, the campaign “juxtaposes FARFETCH’s high-impact luxury offering with the quiet of 1960s suburban architecture and coastal landscapes”, featuring a balance between relaxed summer elegance and structured autumn tailoring “for the return to the office”.
Doralice Belli, Head of Merchandising at Farfetch, said: “Defined for the post-holiday return, this exclusive selection offers versatile and polished pieces that transition seamlessly from late summer into fall.
“For our discerning global community, customers who master their own style, this edit offers diverse options for the seasonal shift.”
Key trends include red as the “must-have” colour of the season, whether as a bold statement coat or as a subtle pop of colour through accessories, while the ‘Sportif’ trend is set to evolve into the cooler weather with athletic-inspired silhouettes combined with luxury tailoring “for a sleek, modern look”.
Elevated matching co-ord sets also set the tone for the transition season across both menswear and womenswear.