Just Now Distribution has appointed Palladio Associates as the new UK sales agency for contemporary British womenswear brand Florere.
Florere’s first main wholesale season was AW26, with Just Consultancies (the wholesale agency arm of Just Now Distribution) already securing a mix of department stores and premium independent partners, including John Lewis, Fenwick, Javelin, Goddard’s, Cavells, Agatha, Anne Furbank and Dotique.
Juls Dawson, Director of Just Now Distribution, said: “We’re really excited to be working with Palladio on the next stage of Florere’s growth. AW26 was effectively our first true season with the brand and the reaction has been really positive, with repeat business already coming through.
“We’re also seeing growing demand from our customers for more modern and youthful ‘day-to-occasion’ product that bridges daywear and occasionwear. We believe Florere is particularly well placed to answer that demand, combining a feminine, elevated aesthetic with product that still feels contemporary and wearable.
“Florere has a very clear point of difference and we believe Palladio has exactly the right customer relationships, experience and showroom environment to help us develop the brand in a considered way across the UK.”
Alex Radford, Director of Womenswear and Brand Development at Palladio Associates, added: “Florere has a strong and recognisable identity and sits in a really interesting position within the contemporary womenswear market.
“The collection offers retailers something feminine and occasion-led while still feeling modern and relevant to today’s customer. We’re looking forward to introducing High Summer 2027 to both existing and new customers from our London showroom.”
Florere’s High Summer 2027 collection will also be presented by Palladio Associates at Harrogate Fashion Week in the new year.