US denim giant Levi’s has today launched its latest men’s and women’s collections on the Marks & Spencer website, signalling the latest big brand to join the ‘Brands at M&S’ roster and targeting customers across the UK and Ireland.
The curated edit features a womenswear assortment led by signature fits including the 501, ‘Ribcage’ and ‘Barrel’ leg, alongside dresses and skirts, as well as a menswear offering anchored by 501, 502 and 511 jeans, complemented by T-shirts, hoodies, sweats and an extensive non-denim range.
Lucia Marcuzzo, Managing Director Europe at Levi Strauss & Co, said: “For us, DTC-first doesn’t mean DTC-only. The strongest brands are those that continue to evolve, find new ways to connect with consumers and show up where they matter most.
“Marks & Spencer is one of the most respected names in British retail and bringing together two icons with deep heritage and loyal communities feels like a natural fit.
“This partnership is an important step in our ambition to continue building Levi’s as Europe’s iconic premium denim lifestyle brand, while creating new opportunities to reach female consumers through M&S and its trusted community.”
Stephanie Macleod, Head of Brand Partnerships at M&S, added: “We’re delighted to welcome Levi’s to M&S. Levi’s is a standout addition to the Brands at M&S platform, bringing two icons together in a partnership that celebrates heritage, quality and timeless appeal across both menswear and womenswear.
“With a legacy rooted in more than 150 years of denim innovation, Levi’s brings our customers even greater choice alongside the trusted quality, value and style they already expect from M&S, further strengthening our position as the go-to destination for denim.”
The new partnership sees Levi’s join the likes of Lee and Wrangler on the M&S website, completing the ‘holy trinity’ of heritage US denim brands available on the platform.
The online Levi’s launch will be supported by a multichannel marketing campaign across digital, social and selected M&S store locations.