Sweaty Betty reported an increase in turnover of 4.5% to £146.72 million in the 53 weeks to 3 January 2026, although earnings declined as higher administrative and operational costs associated with restructuring weighed on profitability.
Results in summary:
- Turnover rose 4.5% to £146.72 million, including £3.7 million from an additional week.
- Pre-tax losses reached £5.25 million, against a £1.57 million profit a year earlier.
- EBITDA fell to £2.48 million.
UK turnover reached £111.14 million, accounting for 76% of total sales, down from 80% in the previous period. Rest-of-world turnover increased to £26.13 million from £20 million, representing 18% of sales. The US contributed £9.45 million, or 6% of turnover.
Yet the sportswear brand’s increase in turnover is partly due to an extended reporting period. Sweaty Betty’s latest accounts cover 53 weeks to 3 January 2026, compared with 52 weeks to 29 December 2024. Turnover increased by £6.3 million over the last reporting period, with £3.7 million of that rise coming from the additional week.
The company said that 2025 was a year of strategic implementation for Sweaty Betty, with the business focused on growing sales, streamlining stores, strengthening its digital channels and building customer loyalty.
The brand also highlighted that restructuring across the brand and its parent company, Wolverine Worldwide, impacted reported profitability. The company reported that earnings before interest, tax, depreciation and amortisation (EBITDA) fell to £2.5 million, compared to £10.5 million the year before.
Meanwhile, the company reported a pre-tax loss of £5.25 million, against a £1.57 million profit a year earlier. The loss was due to the ongoing costs of restructuring, the company noted, and was not reflective of “the underlying performance of the Sweaty Betty brand”. Notably, gross profit increased 2.4% to £76.32 million from £74.54 million in the previous period, although gross margins fell slightly to 52%, a 1.1 percentage point drop.
The brand highlighted that operationally, the investment it had made across product, stores and digital capabilities had proved successful in “retaining and growing the Sweaty Betty customer base” and that its sportswear lines continued to “perform well”, with strong growth in its iconic products. It highlighted that customers were increasingly choosing more relaxed comfort and premium fabrics in its everyday wear lines.
Wolverine forecast a low-single-digit percentage decline in Sweaty Betty revenue for 2026 in its fourth-quarter 2025 reporting. It cited the absence of a 53rd week and the ongoing transition of the US business towards a more premium DTC model, with growth in EMEA DTC and selected international markets expected to partly offset those pressures.
Wolverine’s subsequent second-quarter 2026 results, which cover the period after the above annual results, reported Sweaty Betty brand-level revenue of $40.3 million, down 2.4% year on year, or 2.7% in constant currency.
Towards the beginning of this year, Sweaty Betty launched its SS26 campaign, “Born Sweaty”, alongside refreshed Power and Motion lines designed to transition from training to everyday wear.
It also expanded beyond activewear with its first beauty and wellness collection, launching a selection of new haircare and bodycare edits exclusively through Boots. The range draws on Sweaty Betty’s fitness and wellbeing credentials, targeting consumers seeking products for active living, post-workout routines and everyday self-care.