Edinburgh-based fashion and lifestyle brand TBCo has launched in Harrods for the first time, with its AW26 pyjamas, robes and accessories stocked in the Lingerie & Lounge room on the Knightsbridge store’s first floor.
The launch marks the brand’s continued evolution from its product-led origins to a full lifestyle brand. TBCo was founded in 2014 as The Tartan Blanket Co. and rebranded as TBCo in 2023 to focus on fashion, design and culture. Since then, the brand has expanded into pyjamas, apparel, blankets, accessories and homeware.
The Harrods edit includes TBCo’s signature Merino wool triangle scarves, the brand’s Terry Cotton Robes and a range of pyjamas in tartan, check, bold stripes and deep burgundy.
Clemmie Harris, Head of Buying, Fashion at Harrods, said: “Sleepwear is a category we see so much growth and demand from our customers for. With gifting seasons around the corner, we know that the playful colours and modern designs will really bring joy to our customers.”
“Launching TBCo sleepwear and accessories at Harrods is a significant milestone for the brand,” added Emma Macdonald, founder and CEO of TBCo.
“Our distinctive colour and pattern bring something unique to the department, combining expressive design with beautiful quality and pieces that bring joy to the everyday. This launch marks an exciting next chapter in our journey as we continue to grow TBCo as a design-led fashion and lifestyle brand.” Â
The B Corp-certified business uses natural and recycled fibres and is already stocked by Anthropologie and Nordstrom.
TBCo is one of several brands to arrive at Harrods this autumn.
In September, the retailer unveiled a redesigned Designer Collections room in its second-floor menswear department. The room brings together Barbour, Orlebar Brown, Paul & Shark, Sease, Purdey, Herno and Vilebrequin, with brand-specific shop fits. It also has two pop-up areas of around 215 sq ft each, which will rotate brand activations every three to six months.
In an interview this week, Simon Longland, Harrods Director of Buying, Fashion, told TheIndustry.fashion: “The new Designer Collections Room has a much more relaxed, lifestyle-focused approach to menswear. While our ‘Superbrands’ area continues to focus on the world’s leading luxury houses, this new space responds to the growing demand for a quieter, more understated approach to luxury.”
Manolo Blahnik also opened a boutique in the fifth-floor Shoe Heaven in October, with the space showcasing its AW26 collection alongside an installation of 300 of the designer’s sketches.
The newest launches come after Harrods returned to profit. Its accounts for the 52 weeks ended 31 January 2026 reportedly show a pre-tax profit of £84.9 million, with turnover up 1.2% to £1.08 billion.
The previous year, Harrods recorded a £36.5 million pre-tax loss. That result included a £62.5 million provision for compensation and associated costs for survivors of historical abuse committed by Mohamed Al-Fayed, the former owner.