Timberland has renewed its eyewear licence with Italian manufacturer Marcolin for a further five years, extending a partnership that began in 2003 through to 2031.
The agreement between Marcolin and TBL Licensing LLC, Timberland’s licensing arm, covers the design and production of Timberland optical frames and sunglasses, as well as their distribution worldwide.
Timberland Eyewear is sold through selected Timberland stores, independent retailers, e-commerce retailers and opticians worldwide, with the companies saying that many of the styles are made using bio-based materials.
The renewal is one of the first major licensing moves for Marcolin since VSP Vision completed its acquisition of the business from PAI Partners and other minority shareholders on 23 December 2025.
VSP is now integrating Marcolin with its other eyewear business, Marchon Eyewear. The two companies are expected to complete their full unification in early 2027.
Last month, Marcolin and Marchon announced a series of leadership appointments to bring their teams under a single structure, including Ross Brownlee as President Eyewear EMEA & APAC and Marco D’Acunzo as President Eyewear Americas.
Once combined, the group will hold the eyewear licences for both Timberland and Columbia, which sits in Marchon’s portfolio alongside Nike, Calvin Klein, Lacoste and Canada Goose. Marcolin’s own licences include Tom Ford, Guess, Adidas Originals, Max Mara, Christian Louboutin, Gant and Harley-Davidson.
Founded in 1961 in Italy’s Veneto region, Marcolin distributes in more than 125 countries.
Timberland is owned by VF Corporation. In VF’s fourth quarter to 28 March 2026, Timberland revenue rose 8% year-on-year on a reported basis and 2% in constant currency. Those figures cover the brand as a whole rather than eyewear.