Hackett London has opened its first store in Vienna, with the location featuring its Personal Tailoring service and Nº14 Savile Row label – the only store outside of its Bond Street location to offer the label.
Located at Seitzergasse 1-3, 1010 Wien, the store continues the menswear brand’s European expansion, with the brand saying that Vienna’s cultural heritage and appreciation for quality informed its decision to bring the label and tailoring service to the Austrian capital.
Hackett said Vienna’s cultural heritage and appreciation for quality informed its decision to bring the label and tailoring service to the Austrian capital.
The company describes Nº14 Savile Row as its most elevated label, drawing on British tailoring traditions with a focus on fabrics and attention to detail. Customers can also use Personal Tailoring to choose fabrics and personalise the fit and style of their garments.
In the heart of the Austrian capital, it reflects Hackett’s British identity with a distinctive retail space interior. From vintage pieces sourced from antique fairs to vibrant and colourful frames, it combines tradition with a fresh and playful approach, creating a distinctive setting with strong personality.
The interior of the store is meant to reflect Hackett’s British identity while bringing a more playful approach to the retail setting, featuring vintage pieces sourced from antique fairs alongside colourful frames in the interior.
Dan Slater, Chief Retail Officer at Hackett London, said: “Bringing Hackett Nº14 Savile Row to Vienna marks a major milestone in our European expansion. Our vision has always been to combine classic British tailoring traditions with a contemporary menswear perspective. This store offers an immersive retail experience where customers can explore our most elevated label alongside a tailored approach to modern elegance.”
Founded by Jeremy Hackett in 1983, the brand says it has more than 1,000 points of sale worldwide. It belongs to AWWG, a fashion group based in Madrid that also owns Pepe Jeans London and Façonnable. The group has more than 400 owned stores and 4,500 points of sale.