Tesco is gearing up to relaunch a dedicated F&F website in September, following the success it has had since it first relaunched F&F on Tesco.com in May 2025 with over 2,000 products.
The new website has been designed to make it easier than ever for customers to shop the latest F&F ranges, with a refreshed look and feel, enhanced functionality and a range of modern features aimed at improving the online customer journey.
A Tesco spokesperson told TheIndustry.fashion: “F&F has become a go-to destination for stylish, affordable fashion that keeps pace with customers’ ever-changing needs. As our range continues to grow and inspire customers, we want the online experience to reflect that excitement.
“The new F&F website will offer a more modern, intuitive and inspiring way to shop, making it easier than ever for Tesco customers to discover our latest collections and find the styles they love.”
The relaunch marks a significant step forward for the F&F brand as Tesco continues to evolve its fashion offer to meet changing customer expectations and growing demand for accessible, affordable style.
The initial online relaunch on the retailer’s main website (and its Clubcard app) followed Tesco’s decision to close its dedicated non-food website, Tesco Direct, in 2018. As a result, F&F primarily remained an in-store proposition, while its clothing was also available via Next (until January 2024).
In April, Tesco reported stronger-than-expected adjusted operating profits of £3.15 billion for the year to 28 February, up slightly from £3.13 billion a year earlier.
F&F clothing sales rose by 5.1% to exceed £1.2 billion, driven by strong demand in womenswear and standout performances from the F&F Active and F&F Edit ranges.