YPB (Your Personal Best), the activewear brand from Abercrombie & Fitch, has partnered with fitness studio chain Barry’s for a multi-season partnership.
The collaboration unites Abercrombie’s style authority and Barry’s performance expertise to bring consumers a collection designed to “move seamlessly from workout to life beyond the studio”.
The partnership introduces YPB to Barry’s highly engaged community while offering the Abercrombie customer a new way to incorporate activewear into their everyday wardrobes.
The first collection, featuring performance fabrics, studio-ready silhouettes and versatile layers, includes six styles for men and 12 styles for women, available globally from 15 October at Abercrombie.com and in select Abercrombie stores, followed by Barry’s.com and 75 Barry’s locations, including its nine UK studios. Styles from the capsule collection start at £30.
Barry’s instructors Jon Herrmann, Amy Harioka and Lacy Mitchell gave fit and design input into the designs, which have been inspired by Barry’s iconic Red Room and feature bold red accents that reflect the high energy of the space, balanced by black and neutral tones that make the pieces easy to wear before, during and after class.
Corey Robinson, Brand President at Abercrombie & Fitch, said: “At Abercrombie, we’re focused on outfitting our customers for every part of their lives, including the moments when they’re moving, training and feeling their best.
“Barry’s has built an incredibly engaged community around performance and connection, making this partnership a natural fit for YPB. Working directly with Barry’s instructors helped us create a collection rooted in real workout experience, with the style and versatility our customers expect from Abercrombie.”
Barry’s CEO J.J. Gantt added: “YPB by Abercrombie brings an innovative perspective to activewear, pairing elite performance with the effortless and timeless style Abercrombie is known for.
“This meaningful collaboration brings together two iconic brands, with Barry’s instructors playing a role in the design and creation of the pieces, ensuring the Barry’s community can experience high-performance pieces designed to support them both inside and outside the Red Room.”