ASOS, Barbour and British artist Jimmy Turrell have come together for a one-of-a-kind partnership that reimagines the iconic Barbour ‘Bedale’ jacket.
Available exclusively at ASOS, the ‘Barbour Re-loved x ASOS: Jimmy Turrell Edition’ capsule comprises 10 entirely unique jackets, each designed to exist as a wearable piece of art.
ASOS’s in-house design team has reworked the Bedale silhouette – with each jacket originating from Barbour’s Re-loved programme – introducing a play on proportions and details, including a cinched jacket and intricate hand embellishment. Those reimagined designs form the final canvas for Jimmy Turrell’s hand-drawn graphic artwork.
From 12pm tomorrow, 26 August, ASOS.WORLD customers will be given exclusive access to shop one of the jackets before anyone else, with eight jackets released to all UK customers from 27 August.
In partnership with Centrepoint, the tenth jacket will be available to win via a raffle hosted through the charity’s website, with all proceeds supporting its work to help young people facing homelessness.
The raffle forms part of the ASOS Foundation’s decade-long partnership with Centrepoint, which has so far raised more than £2.5 million in financial support.
North East artist Turrell, based in Newcastle upon Tyne – a stone’s throw away from where Barbour began in 1894 and where the brand’s HQ remains in South Shields Marketplace – combines a love of handmade collage, drawing, screen-printing and painting alongside digital techniques to transform each of the designs. No two jackets are the same, with each reflecting the artist’s distinctive visual language and approach to storytelling.
Vanessa Spence, EVP Brand & Creative at ASOS, said: “Our partnership with Barbour is one we’re incredibly proud of, and the result of a long-standing relationship built on a shared appreciation for British style, creativity and great product.
“Reimagining the iconic Bedale jacket in this way marks a genuine first for ASOS, and speaks to what we do best: taking classic pieces and making them feel fresh, relevant and fashion forward. With Jimmy Turrell’s bold visual storytelling bringing each jacket to life, the collection sits at the intersection of heritage, contemporary design and culture, and gives our customers access to something truly rare, creative and exclusive to ASOS.”
Barbour’s Director of Womenswear, Nicola Brown, commented: “By combining the heritage of Barbour Re-loved with ASOS’s modern design perspective, we’ve created a collection of wearable artworks that celebrate individuality and British creativity. The partnership highlights the potential for clothing and loved fashion to live on in different forms, transforming iconic jackets into one-of-a-kind pieces that are designed to be treasured for years to come.”
Jimmy Turrell added: “Growing up in the North East, Barbour has always been part of the landscape, so getting the chance to work with these jackets that ASOS have reimagined felt really special. I approached each one as an individual artwork, layering collage, print, drawing and paint while allowing traces of its previous life to remain visible.
“I love working with things that already have a history, and the fact that no two jackets are the same is really at the heart of the project.”