Lululemon is restructuring its senior leadership team to drive its next chapter of growth, appointing former Nike executive Maggie Gauger as President & Chief Product Officer and Joseph Godsey as Chief Operating Officer.
Both appointments take effect on 26 October, with the company highlighting that the new structure is intended to connect product development, brand and customer experience more closely, while improving operational execution.
The leadership changes come one month after Heidi O’Neill stepped in as CEO of the company on 8 September.
Nikki Neuburger, Chief Brand and Product Activation Officer, and Ted Dagnese, Chief Supply Chain Officer, will exit the company on 6 November to ensure a smooth transition.
“Lululemon is a rare, extraordinary brand, but we have work to do to build a stronger and more competitive company,” said O’Neill.
“Developing stronger connections between brand, product, and the guest experience will support a unified approach across these core elements of the business. This is an important first step in reinvigorating our enduring connection with guests and is designed to establish the foundation for sustainable, long-term growth.”
Product and operations
Gauger joins from Athleta, where she most recently served as President and CEO. In her new role, she will bring together footwear, product innovation and materials science alongside design and merchandising. The existing leadership teams for merchandising and design will report to her.
Prior to this, Gauger spent more than two decades at Nike, including as Vice President and General Manager of its North America Women’s business.
Godsey joins from Walmart Canada, where he most recently served as Chief Growth Officer. He will oversee sourcing and production, commercialisation, go-to-market, fulfilment, planning and allocations, and sustainability.
Godsey previously served as Chief Supply Chain Officer at Sam’s Club and spent 15 years at Adidas in positions covering online commerce, retail, technology and supply chain.
O’Neill said that the leadership team restructure will ensure that teams work in a more coordinated manner and will be aligned around strategy and execution. “That starts with putting product, design, and innovation at the centre of how we operate, with the focus and accountability to create a stronger pipeline of differentiated product to raise the bar for our guests across every touchpoint, in stores and online,” she added.
Further leadership changes
Lululemon is also actively recruiting for a number of new roles, including a Chief Brand Officer to lead brand marketing and creative, store experience and community.
The company is also seeking a Chief Technology Officer as well as a Chief Strategy Officer, who will report to Chief Financial Officer Meghan Frank.
André Maestrini will remain President and Chief Commercial Officer and will continue to report to O’Neill.
The restructure follows September’s weaker results and another outlook cut, when Lululemon recorded a 4% second-quarter revenue decrease to $2.4 billion, alongside a 9% decline in comparable sales. Americas revenue fell 8%.
Lululemon now projects fiscal 2026 revenue of between $10.350 billion and $10.500 billion, a decrease of 5% to 7%.